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3 Rules of Creating the Perfect Unboxing Experience
With the online shopping frenzy growing more than ever, the trend does not seem to dampen anytime soon. On an annual count, millions of buyers are joining in on the commotion which has encouraged even retailing and in-store companies to offer online shopping and delivery options. This rise in the number of online shoppers means more and more packaging is delivered to doorsteps. Since customers get to have no interaction with your products beforehand, it is best that these packages must be representative of your business. However, initially, product packaging was meant for the protection of merchandise during delivery, the modern packaging trends have completely transformed the meaning of packaging.
Luxurious packaging has become a part of the selling industry which has led to unboxing becoming a trend among social media influencers and other customers, overall. These unboxing videos create a craze among the customers and potential buyers, creating a sense of excitement. Here are a few tips for making an exciting unboxing experience for your customers:
The functionality of the Product Packaging:
An important aspect of product packaging is to what extent the packaging offer functionality can. It is important for the packaging to protect the item till the delivery, however, beyond that purpose, it can also make other impacts like lower shipping and manufacture costs, etc.
An organized and clean packaging is something appreciated by all. Making a minimalistic setup for your product packaging helps you keep packaging clutter, cut-outs, and other items, away and yet keep everything organized. This reduction in extra items will help your packaging become lighter, which is cheaper to ship, eliminates wasteful packaging, and make your brand an eco-friendly one.
Add a Personal Touch to Your Packaging:
In the age of spam emails and one-fits-all sizing of clothes, it feels good to have something personalized. Feeling special is a craving of every customer and achievable through customization. Making packaging that is all about the customers is a helpful tool of business. You can add extra items or handwritten notes and cards into your packaging referred to your customers to deliver this feeling of closure. Try using or mentioning your customers’ name if possible in your packaging, customize the packaging box and the content to meet customer interests, and share the story or a little background of your business.
Keep Brand Identity Upfront:
As we previously mentioned how your packaging is an ambassador of your brand, you can make sure the message is delivered by keeping the branding elements upfront of the packaging. It reassures the customers of the consistency in branding and acts as a reminder of the good feeling of excitement that is about to be experienced in the moments ahead. While you add your company logo make sure the name of the company is prominent as well. Integrating the colors that you have chosen to represent your business also plays a very important role in the advertisement of your brand through packaging. As e-commerce trades keep growing and customers are equally heightening their expectations, businesses need to come up with better strategies for meeting these expectations. Every aspect of the delivered products can be used to create an everlasting impact on the customers. Creating memories for your customers is the best way to customer loyalty.
