Sustainable packaging has been on the rise for the past few years and there is no end in sight for the trend. Businesses and brands have a good reason to keep this trend alive, global survival. Customers and environmental activists are increasingly calling out businesses that are harming the environment with either their waste production or policies. If a business is to survive in the market and avoid criticisms to retain customers, it helps best to show customers concern over what they deem important.
Kraft material is a frontrunner when there are talks of sustainable packaging. Let us dive deeper into the benefits and uses of kraft paper boxes in the packaging industry:
Commonly used in the e-commerce and retailing sector to create strong and durable packaging, kraft paper is a very strong paperboard material made of chemical paste. In addition to its elasticity, it also expresses a great deal of durability making it a good fit for food packaging as well.
A signature feature that accompanies kraft papers is their brown color. This shade is because of the composition of paper from wood pulp and if it were to be breached, the process would weaken the paper by breaking the cellulose component of the paper which makes it strong in the first place.
The custom packaging industry has an ever-shining appeal to customers and cannot be outshined easily. The industry has been helped a great deal in the areas of sustainability by kraft papers. Let us have a look at the details:
Since kraft paper is undyed material directly used to create packaging boxes, it retains the brown color throughout its packaging lifetime. This creates an appealing look for the boxes. The primitive brown hints towards the eco-friendly nature of the packaging.
For packaging materials to have two centric qualities like durability and minimal weight, can prove more than profitable. For instance, if you are using kraft boxes for your products’ packaging, shipping and delivery will cost comparatively lesser than other options since kraft boxes have a lighter weight. This weightlessness does not compromise the strength of the material. Due to this property, kraft papers are also used as inserts in product packaging to avoid product damage.
Kraft boxes can be made even stronger and durable against moisture and humidity through polyethylene, however, this becomes an impediment to the recycling process of the packaging. Another way of getting this strength is through the use of multi-layers of kraft.
Kraft paper is special in the sustainable run of industries because the material is highly expandable. It can be saved and repurposed for other packaging uses as well which can create a reputable name for your brand.
Another name for kraft paper is a biodegradable material. After serving its purpose and delivering products safely to the hands of customers, even if the kraft boxes are thrown away, they do not harm the environment. Kraft paper is naturally broken down into simpler components and eventually decomposes over time.
Custom packaging made from kraft paper is changing the plan of environmental footprints that industries had been leaving behind over the decades past. Since its popularity, it has helped thousands of online and non-virtual retailers in so many ways.
