Are you worried about how to increase your business sales and brands awareness? Are you lagging behind your competitors? The shrinkage of your loyal customer’s list gives chill down your spine?
Well, you might be surprised to know that the use of packaging inserts is the solution to all your problems.
It is an extra item that’s added into the packaging boxes before it is delivered to the customers. Although apparently, it seems to be quite insignificant and simple yet it can do wonders for your business. No doubt the secret to thriving in a highly saturated market and niches is through effective marketing strategy. Hence, the use of packaging inserts is one of the smartest and cost-effective methods to spread brand awareness along with retaining the existing customers.
There is no denying the fact the packaging inserts are not only great promotional tools but overall enhances the customers unboxing experience. Moreover, it builds a positive brand image, effectively communicates the brand’s message, and makes the customers feel special and valued. So take a look at the following points if you want to expand your customer fan base:
It’s an admitted fact that people love to be appreciated and acknowledged. Therefore, the use of a Thank-you card is one of the most cost-effective ways to make them feel special. Moreover, it improves the unboxing experience and delivers a sense of brands authenticity. No doubt the use of the thank you card has proven to foster the customer-brand relationship and overall builds a positive brand image.
To boost the customer’s loyalty, the use of discount codes is all good to go. It not only excites the customers but there is a high probability of them purchasing from your brand again. Furthermore, it’s an effective marketing tool to cross-sell your products to the customers. For example, if it’s a cosmetic brand so they can advertise their other products as well, and above all, it makes the customers feel special and valued at the same time.
Packaging inserts are not only meant to promote the brand’s name to the target audience but if done right it can establish the brand’s credibility and transparency as well. When it comes to cosmetic and pharmaceutical products so providing the customers with the required instructions and information is a must. Therefore, providing the users with the following information like how to use the product, its formulation, expiry date, side effects, etc. is a reflection of brands’ professionalism and honesty towards their customers.
The interior of the packaging is as important as the exterior and brands need to make the best of packaging boxes for promotional purposes. Therefore, printed inserts not only look eye-catching to the customers but overall magnifies the beauty of the product.
No doubt printing the inserts either with a catchy slogan, attractive graphic, or mentioning the legacy of the brand is a great way to boost the customer’s confidence in the brand’s product. Paying attention to small details overall enhances the customers unboxing experience and convinces them that this product is worth purchasing. Thus, the smart use of packaging inserts is not only a great way to win the hearts of the customers but also generates immense revenue in the long run.
