As modes of business evolve, so do the means of advertising and marketing. Take packaging as an example, the evolution of packaging can be easily related to the change in trends of marketing. Until billboards were the only means of marketing, no one paid much attention to the details of packaging, however, the change in the shapes and designs of packaging started creating new ways of marketing; the packaging managed to become a marketing tool in itself. This brings us to the modern era, where an online presence, a few online ads, and jaw-droppingly attractive packaging can bring you thousands and thousands of customers.
Still, wondering what is the need for custom packaging? Let this short guide enlighten you:
Think about it, whenever we go to the mart and see a bunch of products that have similar packaging, we have either of the two reactions:
Most of the brands that are labeled as “original” by some of the customers are the ones that used pre-existing ideas and decided to present them in a different style or design. This brings us to the second point; when customers get tired of seeing the same graphics and boxes offered by every brand, they crave something different that can spark their curiosity. When a business starts custom-making its packaging, it secures a crown place in the market.
It does not matter where you intend to send your products; it could be the store down the street or a customer across the country, your job as a retailer is to make sure it reaches the target point safe and intact. This is one of the downsides of stock packaging, you either cannot choose the material of your packaging boxes or you cannot have them printed the way you intend to.
Packaging is an extension of your products and must always be counted as a part of your marketing plans. You can use it to familiarize customers with your brand and advertise effectively. A good box or packaging is an advertisement in itself since it can easily attract customers.
There are several ways of improving your customer’s shopping experience. One way is to make sure your custom packaging is branded with your company’s logo and colors to make it easier for customers to spot your products in the stores etc. Customers also have ease in accessing the products that you have placed in the packaging, in other words, your packaging must be functional and accessible.
