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5 Custom Packaging Tips To Surprise Customers This Black Friday
When it comes to holiday packaging or Christmas packaging or Black Friday, the custom boxes of the products are often the deciding factor. You should take advantage of the holiday season as a small business owner to present gifts that are different than you usually do. If this is your business’s first holiday season, providing exceptional customer service can help you build a loyal following.
For any festive season, you need to come up with something extraordinary. Adding an element of surprise is also a good option. Whether you solely sell your merchandise digitally, have a physical store, or are planning to participate at a local market soon.
Here are some custom packaging tips that could prove valuable in attracting potential buyers this Black Friday:
1. Tempt The Customers With Gift Packaging:
Give your customers the gift of convenience by providing a simple, ready-to-open gift this holiday season. With this service, loyal customers will be delighted, and potential customers will be more than happy. This gift card could show your token of appreciation and gratitude to the consumers. With a note card personalized just for customers, you can turn the one-time customer into your loyal brand lover.
2. Build Anticipation with Custom Packaging:
Black Friday, Cyber Monday, and the whole holiday campaign season is designed to spur a surge in sales by using emotional psychological tactics like exclusivity and rush. However, rather than treading the footsteps of every other retailer, build excitement and mystery before Black Friday.
Don’t give everything away just yet, but use content that piques curiosity. You can successfully build enthusiasm before Black Friday by demonstrating your products well before the big event. Your audience will eagerly purchase your product as soon as the clock strikes noon.
3. Handwritten Notes:
Online orders benefit from handwritten notes all year long, but they make the season more memorable. It shows how much you value your consumers that you take the time even during the busiest time of the year to make them feel valued. Handwritten notes in the custom packaging are a terrific way to express your gratitude to the buyers.
4. Give an Appreciation Offer:
With a thank-you offer, you can show the customer how much you value them, encouraging repeat purchases and inspiring them to return. Giving your customers a little discount or free delivery goes a long way to making them feel welcome. You can either staple it to their invoice or attach it to their gift receipt at the point of sale.
5. Use Packing Materials That Reflect Your Brand:
Take care to incorporate elements of your business look into every aspect of your custom packaging, from packaging tape to tissue paper. Offer wrapping in your brand’s colors and style, and make sure it can be used for all recipients, regardless of which holiday they celebrate.
You can use a red, green, and pink holiday design to make the packaging look all the way more spiffing. This festive design turns plain labels, stamps, and letterhead into memorable marketing materials.
Final Words
Gift wrap and order fulfillment aren’t the only components of Black Friday. As a brand, you always want your customers to be happy — and remember that unboxing can also serve as a powerful natural promotional tool.
