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5 Mistakes to Avoid When Designing Custom Printed Boxes for Your Business
Perfectly designed custom-printed boxes play an important role in the e-commerce and retail market and help you to foster your brand loyalty. But if you are using standard-size packaging boxes with dull color choices, and low-quality material, you may lose your customers and the credibility of the brand. Because packaging is not about delivering the products only, it’s also about using well-designed packaging boxes that influence your target audience and speaks to your customers. In this blog, we have discussed the six mistakes, you should avoid while designing custom-printed boxes:
1. Over Packaging
Over-packaging became a very common problem in the packaging industry. Most of the brands are over-packaging their products to provide extra safety and robustness. But they don’t know that it is not only harmful to the environment but also seems frustrating and increases the factor of annoyance for the customers. This mistake may also lead you to lose your customers. So, avoid this common mistake and use the packaging boxes according to the size, shape, and dimension of the product.
2. Being too Generic
Being too generic and bland while designing your packaging is one of the most common mistakes. You cannot express your brand to your customers with these Kraft or white packaging boxes. No matter how unique your product is, your packaging will also feel like the same brown box as millions of others. By being too generic and bland, you are losing plenty of opportunities to express your brand identity and spark excitement. Neglecting the Use of Green Packaging The trend of using green strategies is growing in the packaging industry. So, you also need to be careful while selecting the material for your product packaging. Using green and eco-friendly packaging will help you to make your business stand out in the market. Additionally, it also encourages green-conscious customers to shop from your brand. Green packaging is not only good for the environment, but it also fosters brand loyalty and helps in increasing your sales. The best thing about sticking to biodegradable packaging is the low transport cost lessening your carbon footprint.
3. Under Wrapping
Under wrapping is the most obvious packaging mistake you should avoid. Using cheap material such as a non-waterproof box for your electronic devices or shipping your fragile little items directly in the pouch without any cushioning may put a negative impact on your customers. Additionally, there is also a strong possibility that your customers may receive the damaged product because of wrapping which will bring negative reviews. This also shows that you aren’t committed to quality and don’t appreciate your customers.
4. Forgetting the Inserts
This is one of the common mistakes while designing custom packaging boxes. Forgetting the inserts in your packaging boxes increases the risk of product damage during the transition procedure. If you are running a business of fragile products, you must use inserts in your packaging to ensure the safety of the product. So, avoiding this mistake is necessary to make your business stand out in the market.
Button Line
Creating the right packaging for your products is very important to influence your customers toward your products. So, if you are looking for the best packaging design options for your products then avoid the above-mentioned mistakes and find a reputable supplier with a wide range of packaging ideas for your packaging needs.
