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5 Must-Follow Custom Christmas Packaging Trends
To encourage your customers to purchase your merchandise while shopping, looking for gifts, or choosing from a crowded e-commerce site, custom holiday-inspired packaging plays a big part.
During the holiday season of 2020, nearly $800 billion was splurged by customers on Christmas shopping only. So, if you are not looking to make any changes in custom packaging during this Christmas or New Year you might want to rethink it.
Holiday-inspired packaging evokes excitement and delight, encouraging shoppers to get intrigued and make a purchase. It also lets you distinguish yourself among other brands from your competitors.
This post will highlight some custom Christmas packaging tips to help you get the most out of the custom packaging. So let’s start!
No matter if you’re a startup e-commerce company operating a simple online store or a large company with an integrated strategy, you shouldn’t assume festive packaging is out of your league or reach. There are different ways to astonish those unfamiliar with your brand with surprise custom packaging boxes.
Here are five holiday-themed packaging concepts:
1. Vibrant Colours:
80-83% of shoppers choose merchandise based on the shade, and logically so.
Say you are looking for the perfect Christmas present to give to your close friend. You surf the web and look at a lot of options and narrow it down to two. However, one is packaged in stock boxes, while the latter has a gold-red colour theme, which looks elegant and sophisticated. What would you choose? It’s surely the second one.
The use of colour is an effective way to engage the consumer’s gaze in a competitive holiday environment. Companies increasingly choose to communicate that via custom Christmas packaging.
To convey a festive mood to customers, you should choose bold and energetic palettes that exude a positive vibe to consumers or settle for tonal hues and grey ones like a wintry landscape.
It doesn’t matter what you choose, all colours are perfect for the holiday season. Some colours associated with Christmas are red, white, grey, and pink.
2. Detail-Oriented and Comprehensive Design Techniques:
The intricate designs on packaging inevitably entice consumers into spending time admiring their beauty. Try working with modern designs, miniature illustration-infused graphics, or using colour-coordinating patterns to create your design. Different printing techniques can also give a premium and personal touch to your brand.
3. Feeling of Nostalgia:
Due to the complexity of today’s lifestyle, many people seem to be yearning for a simpler era. A holiday season is a time when people gather with loved ones, which often triggers a strong sense of sentimentality.
Nostalgia is an innate psychological trigger for impulse purchase and a popular packaging theme for holiday shoppers. You can incorporate retro-style designs, patterns reminiscent of a child’s world, illustrations, or even traditional holiday photos and graphics to convey the spirit of the season.
4. Eco-Friendly Packaging Options:
Customers today are more concerned with sustainability values. While many budget-conscious folks refrain from going on massive spending sprees throughout the year, limiting their spending with a focus on the holiday shopping season.
The millennial generation is especially aware of the consequences of its actions on the planet, so choosing biodegradable packaging and upcycling existing packaging is an efficient approach to spurring holiday sales.
You can use numerous techniques to make energy-efficient packaging both beautiful and desirable.
5. Creative and Cheerful illustrations:
Visuals are powerful packaging components that create strong brand interactions and help shoppers envision what the product contains or how it feels like when they hold it.
Take the power of illustrations to the next level during the holidays by incorporating playful graphics and holiday-themed images like snowflakes, Christmas trees, winter flakes, or even Christmas avatars. These can add a decorative flair to your custom Christmas packaging while keeping your message consistent.
