5 Ways to Use Custom Printed Boxes as a Promotional Tool

A good shipping strategy begins with quality custom packaging. Select the incompatible materials and you’ll pay the price in damaged products, material waste, and business losses. You will be able to save on shipping costs, impress your customers, and protect your products if you choose the right materials.

However, there’s more you can gain from packaging. These supplies can be viewed as blank canvases, offering the chance to create something unique and memorable. Packages and specifically customized packaging are great marketing tools worth focusing on.

Listed below are six methods your enterprise can leverage:

1.  Ship Your Products in Custom Packaging:

Brown shipping is boring and it cannot provide a remarkable shopping experience to buyers. But if your packaging has unique colors, artistic graphics, and beautiful packaging it can change the perception of consumers. Such lively custom packaging can impact people buying habits.  

Think about the moment the package lands at the customer’s doorstep. One packaging is draped in color, among many brown boxes. What do you think will get the customer’s attention? And what will get more sales? We leave that up to you to figure.

2. Develop Holiday or Event-Themed Packaging:

Packaging that stays the same for a long period can become boring. Such packaging boxes can have a negative impact on your marketing strategies. The purpose of custom printed packaging is to keep your customers engaged. And remember, if budget is an issue, you can opt for minimalist custom packaging designs and cost-effective packaging box materials.

• Packages designed for the season are exciting to consumers. They anticipate hues, styles, and exclusive deals.
• Holiday packaging like Valentine’s Day, Thanksgiving, Winterfest, and New Year’s Eve boosts brand awareness and catches the eyes of people.
• Packaging that celebrates customer’s achievement like birthdays, anniversaries of their first sale, and VIP status acknowledge their loyalty and enhance their experience.

3. Promote Your Social Media Presence:

With so many competitors out there seeking your customers’ attention, you’ll want to find a way to encourage them to interact with you and stick around. On your packaging boxes add a link to your social media pages. The page should be active and have followers, you must interact with them on daily basis on social media.

Consumers may decide to share your packaging online if they like it. This implies a digital promotion of your brand with the help of comments, shares, and retweets from your customers.

4. Add Intriguing Promotional Content:

Unboxing is a memorable experience that customers have with the product.  Colors, textures, and little touches help reinforce the feeling of appreciation for them. Promotional content on custom printed boxes will interest buyers as compared to plain brown packaging. A rewarding experience is what people are looking for.

5. Include Custom Add-Ons and Gifts:

The simple act of saying thanks to a buyer never goes without notice. That’s a great way to build a good reputation and a good way to make them loyal customers. Here are some ways that will not only promote your brand but will be a good way to create lasting relationships with consumers. 

• There’s nothing better than receiving a thank-you credit that can make the consumer feel valued and appreciated and it would be good if you could attract them with humor. 
• It’s hard to resist coupon codes. Customize them by putting the customer’s name on them, and you will almost certainly bring in more sales.
• You show you are attentive by providing client-specific samples. To make their makeup sets more useful, include some makeup removing pads. They’ll think you’re thoughtful and considerate.
• The joy of receiving random gifts never ends. Your customers will never think of your candy, stickers, or gag gifts as unwanted or unnecessary.
• Publish a promotional card for your loyalty program. Enrollment will skyrocket if you print the materials nicely and offer people bonus points to make them feel valued.