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6 Custom Packaging Designs Trends to Win the Race in 2023
Custom packaging designs are constantly evolving and adapting to new trends in the market.
It’s important to change your packaging designs so you can keep your pace with the latest industry trends. With distinctive packaging designs, it has become much easier to make your brand stand out in the market where thousands of new products arrive daily.
Stay inspired all year long with our unique list of custom packaging design trends for 2023. Let’s get started.
1. Bold Gradients
Bold gradients make your design more creative and eye-catching because of the gradual transition and combinations of various colors. Such gradients are equally effective in both physical and digital forms of custom packaging boxes such as custom-printed eyelash packaging boxes. The secret of the trendiness of this design lies in its luminous and bold gradients that enormously shine on the retail shelf.
2. Minimalism
Minimalism is all about reducing the design elements on your packaging boxes to the most significant ones. Successful brands typically focus on simplistic fonts, printed messages, and textures only. Customers can simply grab the message straight without wandering around in irrelevant details which helps to attract more potential customers to your product.
3. Black and White
For creating intricate shapes and in-depth illusions on packaging boxes, the brands usually strip the color palette to just two colors: black and white. The combination of these colors allows you to produce interesting dialogue for your brand message that leads to influencing the customers’ feelings in a positive way.
4. Plastic Free
It’s important to embrace that world is moving away from plastic gradually. Each year efforts are made to introduce recyclable and renewable packaging materials into the market. The major driver of this trend is reducing your carbon print by overcoming the issue of massive waste that moves to landfills. Paper-based packaging plays an integral role in replacing plastic packaging with sustainable ones.
5. Vintage Inspired Illustrations
Vintage-inspired designs are all about finding the beauty in vintage. These are the early 90s and 20s designs such as Art Nouveau which contains curved lines, contrasting colors, flowers, and plants. When vintage designs are combined with modern crafts, it helps to create a design that attracts customers of all ages.
6. Powerful Pastels
Pastel colors and patterns are printed on the packaging boxes to evoke a sense of relaxation in the customers. The soothing, mild, and inoffensive colors on the product packaging persuade customers to make buying decisions.
Conclusion
The above-mentioned designs are the trendiest design in 2023 that continue to take over the packaging industry. Especially the bold gradient design contains an attractive hue of colors and is incredible for creating unique packaging boxes that your customers like most. If you know more effective packaging design trends, please share with us for bring the idea on board.
