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7 Packaging Mistakes That Are Costing You Sales (And How to Fix Them).
In today’s competitive market, brand-oriented, durable and top-quality packaging is a must-have if you want to succeed as a business owner. Packaging with high-quality material and design protects your product, reduces irrelevant costs and attracts more potential customers. However, using poor packaging design and material can lead to a negative view of your brand. If your product’s packaging isn’t the best, there are chances that it’ll cost your business more and affect its sales. That’s why to help your brand stand out on the shelves, we’ll discuss 7 common packaging mistakes that are costing you sales and how you can fix them.
1. Poor Packaging Material
A common mistake that most businesses make is going for low-quality packaging. Packaging with low-quality results in damaging the product during shipping. That’s why it is recommended to use high-quality material so that the products remain damage-free and intact.
How to fix?
Various products require different packaging solutions. Therefore, seeking experts’ knowledge is essential to ensure that the product is packaged properly to minimize the risk of potential hazards, breakage or spillage.
2. Not Examining the Printing
Product packaging’s most important aspect is its printing. Many packaging manufacturers make mistakes such as not checking the printing material before sending it for shipping or in the market. Many factors can go wrong such as smudging, or incorrect color schemes that affect the appearance and quality of your product.
How to fix?
To avoid this mistake, it is necessary to thoroughly inspect the printing process. You need to ensure that from text placement to color everything is consistent and accurate.
3. Inappropriate Size
Another major packaging error is when most brands use inappropriate sizes of their boxes for their product packaging. In some cases, brands use large boxes for small products hence the chances of it being damaged will be high along with its shipping cost. Due to this, the overall packaging cost will be increased. Therefore, it is essential to use proper sizes for packaging your products.
How to fix?
Take proper measurements of the product’s height, width and length. While doing that also consider whether the product needs additional space or cushioning material.
4. Not Using Eco-Friendly Packaging
Most of the materials used in packaging are bad for the environment like plastic. Since many consumers are becoming environment-conscious day by day, it is important to use eco-friendly packaging to show your customers that you care. In this way, you can avoid upsetting your eco-conscious customer by using sustainable packaging.
How to fix?
Opting for eco-friendly packaging like kraft or corrugated material is the only solution which will attract eco-conscious customers.
5. Spelling and Grammar Mistakes
Your product packaging reflects your brand. Using vibrant colors, with a user-friendly design is not enough. However, some other factors play a crucial role in driving a business sale like its spellings. Spelling and grammar mistakes are the most common packaging mistakes that can lead to customer doubts. They may worry about the integrity of the product if the packaging has mistakes.
How to fix?
Double checking the text and all other material before printing it can help in preventing this mistake.
6. Product Shelf Life
Packaging manufacturers often ignore the importance of checking the product’s shelf life. This leads to bad consequences such as product degradation or spoilage before reaching the customer. Ignoring these factors can lead to many financial losses and business reputation damage.
How to fix?
You can fix this packaging error by using an appropriate testing machine that varies from material to material.
7. Ignoring Customers’ Needs
Your business should always keep its customers in mind. This should also be considered when it comes to product packaging. Ignoring customer’s needs can be costly for your business’s success. Most consumers prefer companies that follow sustainable practices, therefore by following sustainable practices, businesses can attract more customers.
How to fix?
Whenever designing product packaging, you need to ensure that the product will safely reach your customers.
In Summary.
Packaging plays a crucial role in the customer decision-making process. Therefore, its design needs to be relevant to the product. Packaging manufacturers need to be aware of the common packaging mistakes that can cost a business sale and impact a customer’s trust. That’s why by keeping in mind these 7 mistakes and fixing them, businesses can create customer trust and a great first impression. At Emenac Packaging Canada, we assist business owner perfect their product packaging with high-quality, durable material and make sure that the packaging is both appealing and properly protected.
