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7 Unique Product & Packaging Tips for Quick Business Growth
Packaging is a crucial step in your business. As it tells the whole story about your product and business like who you are and what you care about. It is the opportunity to share the entire journey with your customers and involve them with your brand and product. So make your packaging attractive and practical which fascinates your customers to get interested in your product instantly.
Here are seven considerations that make your packaging process easy and useful for your product, let’s go into the details.
1. Identify Your Audience
Identify the market segment of your audience. Know who they are? And what are the problems that you want to solve with your product? After researching your audience, you will be able to create some insights about the needs of your customers that you can easily reflect in your product and custom packaging.
2. Competition Analysis
Your competitors are also focusing on the same audience and have marketing and packaging strategies as you have. Analyzing them will help you to identify the weakness and strengths of your competitors. After finding the gap, put yourself in the spot and capitalize on them with your own strategies to dominate them.
3. Know Your Product
You must have a proper understanding and knowledge about the product you are selling. The customer expects that the seller/brand has complete information and knowledge about the product and what value the product might add to the customer’s needs.
4. Brand Story
A brand story is all about sharing your core values, purpose, and mission with your customers. The usage of custom packaging helps you to express them in a way that inspires some emotional reactions from your customers. You can use a specific design or print your mission statement on the packaging to do so.
It will give a specific experience to your customers that will motivate them to use your product again.
5. Brand Tone
After developing your brand story, you will be able to recognize what kind of persona you want to build for your brand like seriousness or funny. You can show that with the help of the typography, design, shape, and size of your packaging. The tone of the brand will incite the same emotions in your customers too.
6. Anticipating Packaging Material
If your product is fragile, you need sturdy packaging boxes in order to provide maximum protection. Conversely, you can add windows in your Kraft or cardboard packaging boxes, if you know that your product will never stay longer on the retail shelf.
7. Taking Responsibility by Selecting Eco-friendly Packaging
With Kraft packaging boxes, you can show that you are the brand that cares about the environment and fully supports the “Go Green” motive. Kraft packaging is a biodegradable material which means it will dissolve into the soil without leaving any marks leaving chemical strains in the environment.
So, using Kraft packaging material for your product will give a specific identity to your brand that will build a better reputation for you.
Final Thoughts
Be smart when you are developing a packaging strategy for your product because it will introduce your brand to the customers. Attractive packaging elevates your customers’ experience that brings them back to your business. It means that you will be able to dominate your competitors and get higher sales.
