Packaging is no longer assessed on appearances. Customers are assessing the texture, materials, and meaning. In 2026, finishes will speak louder than labels. Matte finishes, soft touch coatings, and weak gloss finishes contrast will form our first impression. Research has shown that more than 70% buyers associate the feel of the packaging with the quality of the […]
Christmas is the biggest sales season of the year. It is the best time for smart point of sale packaging to turn simple traffic into real revenue. Nowadays, customers are not just looking for products. They are looking for experiences. A festive display makes people pause, take notice, and get excited about buying. Holiday shopping […]
The market competition is growing every day. Brands are emerging one after another. Over 70% of consumers decide their opinion of a brand within the first 7 seconds, and that’s usually from just looking at the packaging. So, what can be done in this scenario to stand out? Something different? Unique? Unusual? One of the […]
What is a good packaging? Ask yourself. So now your first thought about good packaging is “plain and strong”? Or it is such a packaging that isn’t just sustainable but beautiful at the same time. So, the answer is right there. A good packaging is one with both strength and appeal. The aesthetic appeal of […]
Technology plays an essential part in all industries and has always done so. In the packaging industry, technology has contributed in numerous ways thus far. Among those contributions is 3D printing. This technology allows brands to achieve more with their packaging than ever. What is this technology? It’s a way of making a 3D object […]
The modern-day market is filled with businesses on every scale. Every industry is growing rapidly every day. This gives each brand great competition when it comes to winning recognition. Every brand, either old or new, big or small, can make use of a custom packaging box as its marketing strategy. Opting for custom packaging allows […]
In the modern packaging world, every B2B brand is moving towards more sustainable and eco-friendly options. This allows each business to participate in the effort to minimise the environmental impact. Green branding can be executed by opting for more eco-friendly packaging materials. However, if your brand is lost about where to start its green branding, […]
Now, if you’re wondering what you should do to make your brand and its products look unique this spooky season? Well then, it is high time for you to level up your packaging game. Packaging is one of the most significant factors that impact any brand’s sales during every festive season. How so? It is […]
The holiday season is the perfect time to impress customers with surprisingly stylish and beautiful packaging designs. In Canada, Thanksgiving is going to be celebrated on the second Monday of October, which is almost near. In this short period of time, you still can impress customers and make this Thanksgiving a blockbuster sales season. By […]
Packaging design acts as a motivational trigger, making your products stand out on shelves and creating lasting impressions. By using holographic designs in packaging, brands can come up with a shiny & eye-catching look that instantly captures the attention of customers. But how to use holographic packaging, and what exactly is it? This comprehensive guide […]
Point to be noted: how different items are recycled and why some items are more difficult to recycle? Kraft paper material is generally considered a high tensile strength material that is produced using a “kraft” process. Due to its tear-resistant qualities and high elasticity, kraft can sometimes be hard to recycle, but it doesn’t mean […]
In a rapidly growing business world, counterfeits are a threat to both businesses and customers. It affects many companies in the pharmaceutical, luxury, and cosmetic industries because of damage to the brand’s profits and reputation. For customers, facing counterfeit goods can lead to loss of trust if such goods have health or safety risks. Anti-counterfeiting […]
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