Packaging is a significant marketing element. It is the one thing that can break or make a product. The marketing & packaging decide whether the consumer will buy the product or move on to something else. Hence, it is the deciding factor. This is the reason packaging should always be developed through keeping a strategy […]
Interpack 2026 is all set to take place in Düsseldorf from May 7 to May 13 this year! And the news has just been confirmed that around 2,800 exhibitors from almost 67 countries are going to present innovative solutions for the interconnected packaging supply chain. The key focus of the exhibition will remain on various […]
Mother’s Day is the time to cherish and show some real love to the amazing women who have nurtured us and raised us with love and care. This year, your brand can be ahead of others by offering some premium Mother’s Day gift boxes, but with a twist: custom Mother’s Day candle boxes. Whether you […]
Easter time is so wonderful and fun! Cute bunnies, chocolates, fluffy chicks, and Easter hunts are something everyone looks forward to during this season. Despite the celebration phase, Easter also creates a lot of packaging waste, confectionery wrappers, and novelty toys that usually go to the dustbin! Did you know Ganong Bros Limited incorporates plant-based […]
Packaging is no longer assessed on appearances. Customers are assessing the texture, materials, and meaning. In 2026, finishes will speak louder than labels. Matte finishes, soft touch coatings, and weak gloss finishes contrast will form our first impression. Research has shown that more than 70% buyers associate the feel of the packaging with the quality of the […]
Christmas is the biggest sales season of the year. It is the best time for smart point of sale packaging to turn simple traffic into real revenue. Nowadays, customers are not just looking for products. They are looking for experiences. A festive display makes people pause, take notice, and get excited about buying. Holiday shopping […]
The market competition is growing every day. Brands are emerging one after another. Over 70% of consumers decide their opinion of a brand within the first 7 seconds, and that’s usually from just looking at the packaging. So, what can be done in this scenario to stand out? Something different? Unique? Unusual? One of the […]
What is a good packaging? Ask yourself. So now your first thought about good packaging is “plain and strong”? Or it is such a packaging that isn’t just sustainable but beautiful at the same time. So, the answer is right there. A good packaging is one with both strength and appeal. The aesthetic appeal of […]
Technology plays an essential part in all industries and has always done so. In the packaging industry, technology has contributed in numerous ways thus far. Among those contributions is 3D printing. This technology allows brands to achieve more with their packaging than ever. What is this technology? It’s a way of making a 3D object […]
The modern-day market is filled with businesses on every scale. Every industry is growing rapidly every day. This gives each brand great competition when it comes to winning recognition. Every brand, either old or new, big or small, can make use of a custom packaging box as its marketing strategy. Opting for custom packaging allows […]
In the modern packaging world, every B2B brand is moving towards more sustainable and eco-friendly options. This allows each business to participate in the effort to minimise the environmental impact. Green branding can be executed by opting for more eco-friendly packaging materials. However, if your brand is lost about where to start its green branding, […]
Now, if you’re wondering what you should do to make your brand and its products look unique this spooky season? Well then, it is high time for you to level up your packaging game. Packaging is one of the most significant factors that impact any brand’s sales during every festive season. How so? It is […]
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