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Plenty of businesses overlook the vulnerability of their products and the product packaging during the transit, be it from city to city, nationwide, or internationally. Product packaging needs to be designed per the distance the package is supposed to travel and the number of times it is probable to be handled by the courier workers. […]

Seasonal packaging has always played a pivotal role in the promotion of sales. As the events draw near, businesses and brands have their dedicated packaging ready to compete in all markets. The most effective aspect of packaging that helps in making sales during seasonal shopping sprees is the creativity the retailers choose to show in […]

Every business and brand is faced with a choice to make when they step into the marketplace; what packaging solution to choose, either stock or custom packaging. Since packaging is consistently becoming an important part of product marketing, it is impossible to ignore the importance of customization; however, (according to some experts) not every business […]

The effects of the current pandemic have not only been limited to businesses but the packaging industry as well. Due to excessive orders that were being placed online, businesses realized a shortfall of cardboard. This shortage was significantly high during the Christmas season as the sales started rising. Businesses have to grow more conscious of […]

Packaging has taken the spotlight in the marketing sector of retail businesses. Through exceptional packaging strategies, businesses have managed to elevate the shopping experience of their customers. Now, be it shopping through stores or online platforms, customers have high expectations for the packaging of their products. As the environmental repercussions of negligent packaging keep haunting […]

As a brand, you are in control of how your products and business are viewed by the customers and shape their perception. Either the customers think of your brand as a luxurious, customer-oriented, or eco-friendly one is dependent on the virtual portrayal of your brand as well as your physical presentation of products. One of […]

The fact that customer demands shape the marketplace is undeniable. The statement is strengthened even more with the rise in demand for sustainable packaging and reduction of waste by the customers and brands following in rapidly. By showing a mutual concern for the environment, brands get to sympathize with customers and draw in more. This […]

Storehouses can be impactful for businesses that are either small or widespread depending on their management. Inevitable flaws in your system can be easily overlooked since one might not think warehouse management could impact sales. However, the fact stands quite opposite to this conception. If dealt with in the early stages, some problems can be […]

Any business that has a growth plan surely has a plan for product line expansion as well. Expansion is an integral part of business growth strategy. In addition to increasing sales, sustainable growth needs equal growth in the product line as well. Nevertheless, expansion of the product line does not come that easy. There are […]

Hashtags are one of the best ways for customers to find their desired products, services, and brands on social media platforms. For instance, there thousands of hashtags of unboxing on Instagram, this shows customers sharing their joyful experiencing uncovering their products and is an expression of being impressed by the packaging. Showing creativity with product […]

The idea of subscription boxes was born around the year 2004 and it started to take off in the following few years. By 2019, the subscription box model had grown into a whopping $2.6-billion-dollar market. This market growth is a strong indication of the success of subscription boxes and has influenced many brands and businesses […]

Time and money are the two resources that hold exceptional importance for every business. With the advancement of technology, companies have managed to save up on these resources significantly. Automated machines have been making the production procedures swift and cutting the manufacture costs as well. However, most companies still refuse to jump ship on the […]