Everyone knows breakfasts are incomplete without cereal crunches. These fiber-rich and nutritious snacks are used far and wide for breakfast due to their healthy composition. They are made from whole grains and varieties are plenty. From children to adults, there are cereal types that can fit both cravings perfectly. There are even cereal meals for […]
As modes of business evolve, so do the means of advertising and marketing. Take packaging as an example, the evolution of packaging can be easily related to the change in trends of marketing. Until billboards were the only means of marketing, no one paid much attention to the details of packaging, however, the change in […]
There is always more room for growth for every business. This i9s why businesses are constantly improving either their services or their products. However, some think that the only solutions lie in these areas and nothing else can cause damage to their sales. This is a misunderstanding no business should fall under. Product packaging and […]
Every year is a new opportunity to change the trends and set new ones, ones that are more beneficial to your brand. However, there are universal trends that just keep growing and there is no end in sight to their rise. Some trends tend to shape entire industries and make businesses rethink their productions and […]
The packaging industry is well provided with types of packaging materials. From environmentally friendly ones like cardboard and corrugated to the opposite ones like plastic and polystyrene that harm the environment, companies are presented with the option to choose a material of their liking. However, due to the increased attention of the public and mainstream […]
Businesses and brands go to different measures in order to improve the customer shopping experience. In addition to improving business and services, they take notice of the smaller details as well. Take packaging as an example; industries have started to invest more and more in the packaging in the last few years. This interest in […]
Sustainable packaging has been on the rise for the past few years and there is no end in sight for the trend. Businesses and brands have a good reason to keep this trend alive, global survival. Customers and environmental activists are increasingly calling out businesses that are harming the environment with either their waste production […]
Plenty of businesses overlook the vulnerability of their products and the product packaging during the transit, be it from city to city, nationwide, or internationally. Product packaging needs to be designed per the distance the package is supposed to travel and the number of times it is probable to be handled by the courier workers. […]
Seasonal packaging has always played a pivotal role in the promotion of sales. As the events draw near, businesses and brands have their dedicated packaging ready to compete in all markets. The most effective aspect of packaging that helps in making sales during seasonal shopping sprees is the creativity the retailers choose to show in […]
Every business and brand is faced with a choice to make when they step into the marketplace; what packaging solution to choose, either stock or custom packaging. Since packaging is consistently becoming an important part of product marketing, it is impossible to ignore the importance of customization; however, (according to some experts) not every business […]
The effects of the current pandemic have not only been limited to businesses but the packaging industry as well. Due to excessive orders that were being placed online, businesses realized a shortfall of cardboard. This shortage was significantly high during the Christmas season as the sales started rising. Businesses have to grow more conscious of […]
Packaging has taken the spotlight in the marketing sector of retail businesses. Through exceptional packaging strategies, businesses have managed to elevate the shopping experience of their customers. Now, be it shopping through stores or online platforms, customers have high expectations for the packaging of their products. As the environmental repercussions of negligent packaging keep haunting […]
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