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Custom vs. Stock Boxes: Which Are Best for Your Products?
Dotcom Distribution survey shows that more than 60% of the customers are very excited if they get a gift like packaging boxes of what they order. You must decide on the packaging that grabs the attention of the customers. It is easy to choose custom packaging boxes for your product after knowing, 40% of online customers state that they shop again from those brands that deliver their orders in an attractive and eye-catching packaging box. (Dotcom Distribution)
By understanding all the details of custom and stock packaging, their pros and cons, and the difference between them, you’ll make the decision of choosing the right packaging. Let’s discuss them gradually.
1. Custom Packaging & Stock Packaging
Custom packaging is specially designed according to the exact measurement and requirements of the product. Custom packaging boxes will offer you an opportunity to customize the packaging into any shape, size, color, graphics, design, material, printed specifications, and finishing.
Stock packaging, as the name suggests is ready-made boxes that have no customization to their color, size, shape, or finishing. They are available in only two plain colors brown and white. Branding with stock boxes is just a dream that will never come true.
2. Brand Recognition
You can boost your brand recognition by printing your company’s logo and additional information on the custom packaging. Stock boxes will merge with all other packaging boxes in the market and fail to grab the attention of the customers for the brand.
During the delivery, custom packaging gives a sense of care to the customers at the doorstep. Specially design custom packaging boxes will put a positive impact on the brand on the customers and make them their regular and potential customers. Conversely, stock packaging boxes fail to excite the customers, while opening and receiving their parcels.
3. Provide Protection
Custom boxes with rigid and corrugated material are great for online businesses, as it is best to prevent delicate and sensitive products such as electronics, glass products, and other fragile items from breakage, during transit. Stock boxes are made into a standard size that is not fit exactly to the products and there might be the risk of damage to the products.
4. Aesthetical Appeal
Custom boxes give a more appealing, professional, authentic, and trustworthy appearance to the packaging boxes. Outstanding design enhances the charm of the custom packaging will excite the customers and leads to massive sales. Due to the fixed dimensions and customization, stock boxes are failed to allure the customers and might not be beneficial for the growth of the business.
Final Words
From the detailed discussion, we understand that custom packaging boxes are a great choice for your business. It is not only offering customization possibilities but also plays a vital role in the growth of the brand. It helps in building a pleasing and trustworthy relationship between customers and the brand. On the other hand, stock boxes will never give all of those options. That will reflect in slowing down of sales and less brand recognition.
