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Enhance Your Packaging with These 4 Inexpensive Packaging Ideas
Do you know where the packaging industry is moving? Because if you don’t, you won’t know which type of packaging should you get for your products, plus, what packaging trends could help you get more customers.
Let’s take a look at some of the mega custom packaging trends in this blog.
4 Mega Packaging Trends You Shouldn’t Ignore in 2022:
Successful businesses are using enthralling packaging boxes to get more customer attention and increase brand recognition. Because packaging is an opportunity to connect consumers with your company.
The attractive and social media shareable packaging has now become a paramount part of advertising strategy. Here is the list of packaging trends that you can follow to give a boost to your sales by uplifting the visual appeal of your boxes:
1. Test Centric Designs:
Powerful words can connect you with your customers, narrate your story and also build an emotional connection with the buyers.
This is the reason why text-centric packaging designs have risen to a peak these days. You would see texts on every packaging box/bag, so be it a custom rigid makeup box or a Kraft bakery box.
You can pick a storyline and narrate it to your consumers via packaging. Tell your customers who you are. And what is your mission? And so on. However, you need to be careful while aligning the text on the packaging boxes. It’s highly recommended to use small fonts for sentences or phrases. As your logo needs to be the center of attention, use big fonts for it only.
2. Tiny Gifts and Personalized Notes:
Surprise your customers with greeting cards or gifts to make them feel special, and connected with the brand. Establishing good customer relationships is the key to the long-lasting success of any business. It can also increase your customer retention rate.
The new trend of greeting customers through cards and providing them tiny gifts helped numerous renowned brands to escalate their profits. The best way to make your customers happy is to add small key chains, personalized cards, and tiny gifts to your packaging boxes.
3. Stylish and Transparent Windows:
Die-cut windows can effectively highlight the products inside packaging boxes. With these stylish window packaging boxes, consumers can monitor the usage of the items they’re about to buy.
Consumers tend to easily judge the quality of products through windows without tearing open a package. This type of packaging proves that the seller is sure of its quality which makes the customers feel confident of your items and inspire them to for your products.
4. Biodegradable Packaging Materials:
This one is the top packaging trend of 2022. With the concern of global warming, and packaging severely impacting our earth, buyers are demanding more sustainable options.
Grand companies like Nestle have started using cardboard juice boxes and even paper straws. This small strategy has brought Nestle a great deal of attention. For most of the time, Nestle remained on top of the headlines when it made an initiative to eliminate millions of plastic straws by the end of 2022. Customers started trusting Nestle and this company soon became the top most successful brand in the world.
So, to be the next top company in your niche, consider using eco-friendly and sustainable packaging materials this year, instead of using traditional packaging options.
Conclusion
In this modern retail and e-commerce world, receiving customers’ attention has become more difficult than ever before. By keeping up with the packaging trends discussed above, you would constantly be learning new tactics, designs, and new ways to be more efficient. Further, you would be able to create top-notch packaging boxes to win customers’ loyalty.
