The fact that customer demands shape the marketplace is undeniable. The statement is strengthened even more with the rise in demand for sustainable packaging and reduction of waste by the customers and brands following in rapidly. By showing a mutual concern for the environment, brands get to sympathize with customers and draw in more. This trend can best be observed in IKEA’s packaging system over the past few years. IKEA has cut down its packaging usage by 50% up to now and is in a continuous struggle to come up with a packaging material that depends on the use of plants.
How does IKEA plan to execute this plan and what example does it set for other brands? To find out the answers and more, follow us into this article:
It wasn’t that long ago, 2019, that the company announced its use of sustainable packaging in the form of mushroom-based packaging. The material depends on mycelium and agricultural cultivation of the source material. This attempt is one of many from IKEA to reduce its use of polystyrene-based materials. But what benefits does it have for the environment? We’re glad you asked:
IKEA is a globally supplying chain of stores with more than 400 stores worldwide. The stores have very specified furniture and varieties are in thousands. This vast number of stores and each store having vast products means more warehouses; subsequently, this brings us to the packaging that is used in such a big brand.
In this complex chain, even the smallest of changes can bring the biggest of results. Hence, IKEA wanted a packaging solution throughout its stores and warehouses all around the globe.
If every global brand comes up with a packaging solution that is less harmful to the environment or at least adopts the currently available ones, the results could save the planet and change the future. This is the example that IKEA has set for brands, innovation for good.
Just like customers, experts have also appreciated and welcomed the idea of using mushrooms for the development of sustainable product packaging. This opens the market to new ideas and encourages more global brands to pitch in ideas that can generate changes bigger than the individual. Innovative takes on sustainable packaging will not only determine your place in the industrial race but the future of your brand as well. This idea also helps inject more cash into business startups that are working their way towards a greener future. All in all, for a gigantic brand like IKEA, even the slightest change of strategy in any regard can produce colossal impacts, be it good or bad. Currently, the future for IKEA looks brighter than the sun with its cardboard, plant-based, and biodegradable packaging; which creates a lesson for all global brands that the future is green.
