Do you think that the trend of creative packaging is still alive when customers are preferring online shopping? According to statistics, yes it is alive, even customers are mainly looking for low-cost and free shipping from their companies but they also prefer creative packaging on standard ones.
Almost half of the e-commerce stores of all age brackets are preferring sustainable packaging boxes for their products but they are also paying attention to packaging design. So, it means that packaging is refined and creative packaging designs are still influencing the minds of customers even in this online era.
Product packaging design is all about the creativity, inspiration, and illustration, you print on your packaging boxes to influence the customers. The selection of good material, amazing finishing, and structure helps you to represent the product in an excellent way. Product packaging design is also a process of conceptualizing and giving an amazing look to the exterior of your product. The four main functions you should include in your packaging designs are visual appeal, product security, brand information, and product information.
Today, brand owners and packaging designers are working hard to provide an immersive and amazing packaging experience to their customers by creating amazing designs. Creative packaging is very powerful in influencing customers, as according to the survey, 81% of customers want some new from their brands, and 25% of customers switch brands. Do you ever think, why? This is because customers always look for commercial looks as well as more creative and artistic approaches.
Now customers are aware and conscious of protection and contamination risks, so business owners and marketers have to use protective packaging. For example, there are many companies that use antibacterial surface coatings for canned drinks and touch guards for carton boxes.
Additionally, there are many stores that are shifting their operations online, so, they have to get help for a well-known packaging supplier and creative designer to create their packaging boxes to safely ship their unusual shaped products to their customers without any damage.
This is another creative idea to design your custom packaging boxes. There are a growing number of brands and companies using not only recyclables but also looking for less energy to produce. Furthermore, there are some brands that are using non-plastic alternatives that can be recycled and used again.
Carton designs are a famous option and can be a backbone for branding elements. According to 73% of customers are preferring sustainable packaging material for their product packaging. Now eco-friendly packaging can put an impact on the perception of customers and attract them to buy those products that are packaged in eco-friendly custom boxes.
Now brands are understating the psychology behind the colour scheme and incorporating bold and bright colours with typography on their packaging boxes to attract customers. In many cases, many brands use unconventional shades to grab the attention of their customers. The right combination of font or colour can powerfully appeal to a certain mood or feeling. According to a survey, 90% of customers said that they got attracted to the brand by its vibrant colours.
The vintage design is one of the growing designs in the packaging industry. With this trend, fonts, logos, and colours are designed to look old to the 19th-20th century. And sometimes companies adapt entire materials, shapes, and even materials to provide a vintage look to their custom packaging boxes.
You can also use this “creative packaging approach to create a sense of proven “quality and longevity”. Furthermore, you can provide a luxury look to your products with the help of traditional lettering, retro color palette, and motifs.
This is also a “creative way to design your custom packaging boxes”. You can add your brand story and make your packaging box more interactive. There are many brands who are using this technique to tell their customers about their brand by printing their brand story on the packaging boxes. For example, there are many companies that have presented their boxes with cartoon characters to engage the public, and some brands have used attractive slogans to grab the attention of their customers.
These all are inspiring ideas to create amazing packaging boxes for your products. You can use sustainable packaging material, solid colours to grab the attention of customers, vintage design to give a luxurious look to your boxes and tell your story in attractive typography to engage your target audience. If you are running a business and looking for creative ideas to design your custom packaging boxes, you can contact Emenac Packaging Canada to get perfect packaging solutions.
