Stock Packaging Vs Custom Packaging A Complete Guide

Every business and brand is faced with a choice to make when they step into the marketplace; what packaging solution to choose, either stock or custom packaging. Since packaging is consistently becoming an important part of product marketing, it is impossible to ignore the importance of customization; however, (according to some experts) not every business can afford it (don’t worry we have you covered).

Although both packaging options have benefits of their own, it does not make them equal. Here are some expert thoughts on the topic:

Stock Packaging:

As the name suggests, the packaging that is available for purchase at warehouses or supplier fronts is called stock packaging. Buyers do not normally come across any delays or problems while purchasing stock packaging and it is a great option for the storage of products. Choosing stock packaging will also save you substantial costs of custom packaging. Since the packaging is not specified and has a general look, you can avail them easily for any product type.

Custom Packaging:

Custom packaging is designed and produced according to the customers’ designations or requirements. This packaging can be personalized from size, color, and graphics to shape, details, and texture. They can be designed to portray a brand or the products that they encase. What makes custom packaging special is its capacity to draw in customers.

Stock Vs. Custom Packaging:

• Cost and Customer Impact: The rift between the prices of the two options might be wide, however, so is the one between their effects. Stock packaging costs lesser than custom packaging because of the lack of expressions and colors in the sector. The boxes are all plain brown with the only difference of size or structure. This lack of expression leaves the customers with a blank thought about your business and cannot portray your bright business the right way. On the other hand, custom packaging offers personal improvements in every aspect of your packaging. You get to control every inch of the box. This way it becomes easier for sellers to connect to their customers and create a relationship between the customers and their brand. This is how customer loyalty is developed.
• Time and Tailoring: Stock packaging is well known for its short turnaround time. It takes comparatively no time for the availability or restocking of stock packaging. This way your products can enter the market as soon as possible. Custom packaging, although, may take its time to reach retailers. Due to the designing and development of the packaging according to the customer’s requirements production can be slow. This delay is paid back in terms of tailoring your packaging. You get to create a packaging that represents your products from afar and it takes customers an instant to know what you are selling, unlike stock packaging.
• Flexibility and Environmental Impact: Stock packaging is an exceptionally flexible option. You can use them for any purpose or product that you desire or need. Custom packaging does not have that flexibility in property, but something even better. You can choose the material that your packaging is made from while choosing custom packaging. You can minimize your brand’s environmental impacts which in turn gains a reputation for your business. Customers are more inclined towards eco-friendly brands these days due to environmental concerns.

Packaging can be influential on your sales either directly or indirectly. However, in the current age of awareness, businesses have realized the importance of custom packaging and so every brand is investing in it. Initially, it might cause a dent in your budget but the payback shall be double.