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The Future of Advertising: How Packvertising is Reshaping the Marketing Landscape

  • Written by: Emenac Packaging Canada
  • Category: Blog
  • Posted on: February 7, 2024

Paid marketing has become increasingly expensive in recent times, with costs rising daily. Alternatively, brands can opt for the packvertising approach, which can significantly reduce advertising expenses. Many brands invest hefty amounts in paid marketing and advertising campaigns without experiencing substantial benefits. If you want to make your products stand out and want to compete in the competitive marketplace with the future of advertising, use the packvertising approach. In this blog post, we are going to share how advertising is the best way to outsmart big ad budgets.

Overcoming Big Spenders

According to the survey, more than 50% of customers usually buy products just because of attractive packaging and looks. So, if you are ready to take this survey seriously, you can get a better competitive advantage just because of attractive packaging. You can advertise and package your products cleverly to entice your target audience and get a better competitive advantage over your competitors. Also, packvertising overcomes big spenders as you can easily advertise your product at a low budget cost.

Too Much Competition in Traditional Marketing

Nowadays, everyone wants to achieve successful outcomes in their businesses and wants to compete with other competitors. Every other brand is spending too much budget on traditional marketing efforts to grab customer’s attention. A lot of brands spend too much on paid advertisements and in return, they would not receive the same response because there’s too much competition in traditional marketing and advertising campaigns.

Furthermore, there are many brands in the market that cannot afford advertisement budgets and as a result, spend a lot of money on traditional marketing. But one thing that they can do is that they minimize their ad budget and expenses with an packvertising approach.

Packversting Promotes Customer Relationship

As we know that packvertising is the combination of both advertising and marketing. So, when your customers get your brand’s packaging, it means that they interact with your brand. If you want to influence customers towards your brand, you need to come up with interactive and creative designs for custom packaging boxes.

You can provide your customers with branded and unique packaging with fresh and unique packaging designs. Also, if you deliver your product packaging in the best quality packaging, it not only helps you get a better competitive advantage but also you can leave a lasting impression on your customers. Nowadays, customers usually want to go for packaging that will give your customers an enticing and appealing look.

Packvertising Examples

If you are still confused about how attractive packaging looks like, we have come up with some examples that would give an idea of how to create attractive packaging:

Rose Shire:

Rose shire is one of the best examples which normally promotes attractive packaging with the help of packvertising. It shows you how you can go for attractive packaging and sell your products on social media. Rose Shire is a store that sells its roses only to wholesalers, not retailers. Normally, wholesalers buy roses from them just because of using the attractive packaging approach.

Happy Socks:

As you know socks come in different colours like white, grey, and black, and Happy Socks represent socks in different colours to give sock packaging an attention-grabbing look. Vibrant and hue colours would be used by them to give their customers a fascinating feel. Moreover, their socks are packed in custom packaging which would definitely enhance the overall shelf appeal of their custom socks boxes.

Final Words!

Many brands are investing heavily in traditional marketing and advertising strategies to get the successful ad campaign benefits. So, you should think outside of the box and go for packvertising for effective marketing of product packaging. By using the future of advertising (packvertising) approach, you can influence your customers buying decisions and urge them to buy your product. If you want custom packaging solutions for your packaging needs with faster turnaround and free shipping support, don’t hesitate to contact us at Emenac Packaging Canada.