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Top 4 Easter Packaging Tips to Help Your Brand Prepare for the Season
Seasonal packaging has always played a pivotal role in the promotion of sales. As the events draw near, businesses and brands have their dedicated packaging ready to compete in all markets. The most effective aspect of packaging that helps in making sales during seasonal shopping sprees is the creativity the retailers choose to show in their product packaging.
As Easter draws near, we have brought you some of the most imaginative packaging ideas to help your brand display your Easter spirit. From animal prints on eggs to chocolate boxes made of chocolate let it all soak in. Here we go:
Wild Eggs:
Starting from the most luxurious and phenomenal packaging idea, chocolate eggs with animal prints. Spring might be the time of year when greens come out, but the design giant, Roberto Cavalli, chose to take a wild turn. By using dark, white, and milk chocolate, the brand creates wild animal prints on the eggs that represent wild animals like zebras, giraffes, and tigers.
Although not traditional, the unique design can help brands stand out and bring about something out of the ordinary. This idea is most special because it does not require any flashy packaging, the product becomes the showpiece itself!
Eggs in Egg Cartons:
Sometimes the best solutions hide in plain sight. Here is one for starters, what do eggs come in? Egg cartons, right?! There you have it. The perfect packaging idea to play around with your customers’ imaginations and intrigue them. This idea revolves around the deceptive packaging of Easter chocolate eggs like actual eggs that one gets from the mart. At first, it might look like actual eggs, however, if it looks too realistic, your customers are most probably going to skip it. To properly take advantage of the idea, you must incorporate the colors, designs, and patterns like rabbits and chicks that represent Easter, into your packaging.
Bunnies and Chicks are the Tricks:
If you want adorable packaging that is an instant sell, we suggest you go with custom printed boxes that are in the shapes of chicks and bunnies. Many brands and businesses might go with treats that are shaped like bunnies but a truly different sight is when the packaging is shaped like the hatching young chicks and rabbits. These packaging ideas are best suitable for mini treats which are widely appreciated. For some consumers that are not comfortable with the use of animal shapes for these treats, this comes as the best solution.
Eco-Eggs:
While celebrating the revitalization of nature, one should not forget about respecting and saving nature. Brands that understand this concept have chosen to skip plastic in their custom Easter packaging and go with plant-based or biodegradable packaging for their Easter eggs. This alternative either substitutes the plastic material in the packaging boxes or replaces its plastic egg coverings with degradable material.
With 71% of the US population being Easter celebrators, it comes as no surprise when treat sales rise around Easter. Some brands, however, manage to make more sales than others because of the wise choices that they choose to make. Touches of creativity and colors of joy must be used in the packaging of seasonal confection that everyone celebrates with enthusiasm.
