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Why custom packaging is important to market your brand on social media?
The popularity of social media skyrocketed during the COVID-19 pandemic. Due to lockdown, everyone was idle and was using phones to stay in touch with each other. This situation made social media an online marketplace, as different business owners started their small businesses.
According to a consumer poll, the previous percentage of worldwide consumers planning to spend more time online shopping for groceries has increased by 28%. Hence, packaging that interacts well with social media provides an opportunity to engage well with the clients.
Social media marketing has become a new and current era of marketing products online. This type of marketing strategy has made the brands conscious of their brand image. The concept of your packaging being seen by a single person can be broadened to millions if you play your cards wisely!
Let’s explore how your digital marketing strategy and packaging design can complement each other to help you promote your brand online:
CUSTOMER BRANDING:
Brands can opt for custom printed packaging that showcases their brand image. This helps to create a lasting memory of your product in customers’ minds. If the packaging is carefully curated specifically for a brand, it represents the uniqueness of a brand.
In this way even your customer becomes your advertiser, by recommending your business online on their profiles and your business can grab the attention of potentially loyal customers. No matter who your audience is, it is very important they have a positive experience.
Also, by using custom packaging you can avoid counterfeits which will help you establish loyalty. If the packaging is compromised and not unique, it can easily be faked which will leave a bad impression on your brand.
With custom embossing of logo and holographic options, you can make distinctive and personal designs that will make your customer recognize your brand efficiently and avoid counterfeits.
KNOW YOUR AUDIENCE:
Yet, contrary to popular belief, our encounters with packaging are significantly more intimate than they appear. We all know and understand the excitement of opening a package – the ‘unboxing’ experience – irrespective of background, ethnicity, or any other demographic.
In 2017, according to statistics, it was seen that 37% of online shoppers watched unboxing videos before deciding what to purchase online. If you are familiar with what kind of audience, you are targeting and what are their interests. You can customize the packaging according to your customer’s interests. This will assist you in developing genuine connections on social media if your customer can resonate with your bespoke packaging.
TARGETING INFLUENCER:
Furthermore, social media platforms provide different ways for a business to advertise its products. Influencers are those people who have a following of more than a million people and when these influencers share anything with their audience, it can be a source to market your brand.
Instagram and Pinterest are based on appealing aesthetics, yet feeds are crowded and the rate of success is high. If you want to captivate those infamously short attention spans of people scrolling in the feeds, you’ll need an eye-catching logo or amusing designs to represent your brand.
This can be done by using custom printed packaging, as custom packaging will be a correct representation of your brand and will help you establish a good brand image. With the right design and color scheme, it would be photogenic and will turn all heads towards your brand.
Why Emenac packaging Canada company is the right option for you?
From eye-catching designs to sturdy packaging material, Emenac packaging Canada company will provide you with all. We have a big range of box materials to choose from. You can also give in your unique artwork to our qualified graphic designers which will help you bring your vision to life. We are also providing business owners free design support. Along with that, Emenac packaging Canada company provides you with a fast turnaround time and free shipping. With sustainable, materials, creative designs, and trendy packaging options to choose from, make your brand shine by using custom packaging.
