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Why Innovative Custom Boxes Are Important for Your E-Commerce Business Success?

  • Written by: Emenac Packaging Canada
  • Category: Blog
  • Posted on: May 24, 2023

If you are running an e-commerce business, you must understand that shipping the product to the doorsteps of the customers is very important. Customizing innovative custom packaging boxes is a great challenge for the brands, as packaging is the first thing customers interact with. Innovative custom packaging can make your product stand out and help in grabbing the attention of more customers.

It is vital that your custom packaging boxes should cast an excellent impression in consumers’ minds when they saw your products at their doorsteps. Brands should take every essential step to create incredible packaging boxes before sending the products to the consumers.

Let’s explore together why innovative custom packaging is crucial for your e-commerce business.

1. Printing (Inside and outside)

A survey shows that one out of three consumers admits that they perceive the credibility and authenticity of the brand through its packaging. So, creating amazing and exceptional packaging boxes is crucial for the success of the brand. Many famous brands prefer and choose printing designs both inside and outside of the box. This can put an everlasting impression on consumers. Always choose the packaging style that suits your product well and also tells a positive story of your brand.

2. Packaging Inserts and Unboxing Experience

The most important thing that matters a lot in the e-commerce business is the amazing unboxing experience of the customers. If you are sending your high-quality product in unattractive packaging boxes, there is a huge possibility that you might not get that customer back.

For a great unboxing experience, you can add inserts that provide maximum protection to your products. You can also add gifts, discount coupons, thank you cards, etc. for an appealing appearance and for retaining your consumers.

3. Special Customization to Make It Personal

If your customers get an unforgettable unboxing experience, they will not only shop again from your brand but also spread good words about your brand. You can make special customization to make it personal by adding handwritten notes, greeting cards, etc. Providing your customers with a sense of personal touch can be great for your e-commerce business. This technique will build a healthy relationship between your brand and consumers. They feel that your brand care for every single detail that makes them happy.

4. Reflection of Values in Branded Packaging

When we talk about the e-commerce business, perfect and right packaging boxes also do their part in marketing and branding. These custom-printed packaging boxes must convey the right message of the brand. You must print all the relevant and important information on the custom boxes for a better understanding of your customers.

You must show that you value your customers and nature through your packaging boxes. Use eco-friendly packaging to get the attention of environment-friendly customers by taking your part in making the world green.

5. Customer Feedback

Customer feedback is another secret behind the success of brands. You can add thank you cards and ask for your customers’ valuable feedback on your online platforms. This is a great tactic to earn the trust of the customers as they feel your brand care about their experience. If they get an amazing product, they will immediately describe their experience on your social media platforms. Positive feedback will attract more traffic and generate high revenue.

Over to You

Custom-printed wholesale packaging boxes are a great marketing tool for e-commerce businesses. These amazing packaging boxes will enhance the growth of your Business and boost your sales. Always take time to customize your custom packaging boxes that go great with your products and define your brand.

Emenac Packaging Canada offers you amazing designs and unlimited customization options for your packaging boxes. Contact us, if you need assistance and if you want custom-printed packaging boxes for your businesses.